Problem
Powerful technology without a digital presence
Revela, an AI-powered skincare platform, offered cutting-edge skin analysis for professionals but lacked a defined brand identity or digital presence. With no established design system or product foundation, the experience felt fragmented and inconsistent. The absence of structure and hierarchy made it difficult for users to understand the platform’s value or trust its intelligence.
Solution
A cohesive design system and polished product identity
As part of Revela’s first design phase, I collaborated with the design and development teams to build the foundation of its digital presence from the ground up. With no prior system or structure, we defined the visual language from typography, colour, components and interaction patterns that unified the product across web and platform. From early wireframes to final UI, every detail was crafted for clarity, scalability, and flow.
This phase was about more than just creating a design system, it was about giving form to an idea. As one of two designers in an early-stage startup, I learned to bring structure to ambiguity, move fast with intention and design for both function and future growth. The result was a cohesive, human-centered product identity that made Revela’s AI technology feel approachable, reliable and ready to evolve.
With no existing visual or structural foundation, my first step was to create a scalable design system from scratch. Working closely with another designer, we built 30+ reusable components, defined the visual language, and set rules for typography, color, and interaction. This system became the backbone of every design decision, bringing cohesion, efficiency and personality to Revela’s growing platform.
Design System
Revela’s website needed to establish credibility and clearly communicate its AI-driven capabilities. We redesigned the information architecture and content flow to help users understand what Revela does and why it matters. The result was a confident, human-centered experience that balanced innovation with approachability reframing advanced technology through clarity and storytelling.
Website Redesign
Alongside the web experience, we focused on designing intuitive product flows for both B2B and B2C users. From onboarding to skin analysis and recommendations, I created high-fidelity prototypes that made complex processes feel seamless. Each flow was refined through user feedback and close collaboration with developers to ensure the interface not only looked polished but performed effortlessly.
Product Experience
As one of two designers on the team, collaboration was central to every stage. We shared ownership across web, product, and design system work, coordinating closely with the developer lead and stakeholders. This setup encouraged flexibility, open discussion and creative problem-solving, turning an undefined product into a cohesive, scalable digital experience.
Collaboration & Process
Revela challenged me to design from the ground up with no templates, no legacy systems, just raw ideas and possibility. As one of two designers, I had the freedom and responsibility to shape how the product looked, felt and functioned. Building the design system and product experience from scratch taught me how to bring structure to ambiguity, create alignment across teams, and think strategically about scalability from day one. As an early-phase startup, this was only the beginning. Our goal wasn’t perfection, it was momentum. Every component, layout, and interaction we designed laid the foundation for future growth. It was a phase defined by experimentation, collaboration and creative problem-solving, one that reminded me how exciting it is to build something new and give form to ideas that don’t yet exist.
Your creativity, expertise, and commitment have been invaluable to our team, and we deeply appreciate the time and effort you have invested in helping us achieve our goals.
AbdulHafeez
Chief Technology Officer
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